Why Democratizing Automated Testing is a Smart Move in a Down Economy

Automated tests helps companies not only save costs and improve efficiency but also ensure that they are delivering the best possible product to their customers.

Automated tests helps companies not only save costs and improve efficiency but also ensure that they are delivering the best possible product to their customers.

August 24, 2023
Gary Messiana

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Automated tests helps companies not only save costs and improve efficiency but also ensure that they are delivering the best possible product to their customers.

The modern technological era is marked by an exponential increase in software applications, tools, platforms, and infrastructure.

With this growth, the need for quality assurance has never been more critical.

Developing software applications that are bug-free, efficient, and reliable is key to the success of any software product. And this is where automated testing comes in.

Automated tests, unlike manual tests, can be run in parallel and as frequently as needed. This not only speeds up the testing process but also increases the accuracy and reliability of the tests. In a down economy, where resources are constrained and every penny counts, streamlining processes and ensuring quality without incurring added costs is invaluable.

Now, imagine if this power of automation was not confined to a select few but was accessible to everyone. That's where the concept of "democratizing" automated testing comes into play.

"Democratizing" automated testing makes testing available and accessible to a larger group of individuals, rather than limiting it to a select few. It means empowering everyone to have the ability to create and utilize automated tests, ultimately enhancing efficiency and productivity. This democratization can be particularly beneficial as it opens up opportunities for more people to improve outcomes without relying on a small group of experts.

Let's explore why democratizing the ability to create automated tests is a smart move, especially in a down economy.

1. Reduced Costs

In an economic downturn, organizations are looking for ways to cut costs without compromising quality. Making automated testing accessible to all would help companies potentially reduce the costs associated with hiring specialized testers. With intuitive tools and platforms, even those without an extensive background in coding or testing can create and run tests. This means more hands on deck without the added overhead. For example, a marketing team could validate website links and functionality, while customer support can ensure a smooth user experience through automated testing. 

2. Increased Efficiency

When more people in an organization have the ability to create and run tests, the efficiency of the testing process improves organically. Instead of waiting in a queue for the specialized test team to get to a particular product or feature, multiple teams can run tests concurrently. This not only speeds up the product development cycle but also ensures faster time-to-market—a crucial advantage in a hyper-competitive landscape. 

For example, teams could simultaneously test different functionalities, such as user interface and backend systems, to address issues more efficiently. Further, running tests in parallel would allow for quicker feedback loops which could help accelerate continuous improvements and iterations.

3. Diversity Driving Quality

A democratized testing approach brings diverse perspectives into the process. Different teams and individuals can approach testing from varied angles, uncovering issues or bugs that a specialized team might overlook. This diversity in testing approach invariably leads to a more robust and high-quality product. 

Consider developers focusing on code quality and UX designers emphasizing user experience. Developers need to prioritize code quality, ensuring that their code is clean, efficient, and well-structured. On the other hand, UX designers would emphasize user experience, designing interfaces that are intuitive, visually appealing, and user-friendly. Both approaches contribute to high-quality software products. Another example: think of testers with different domain expertise, like accessibility or security, contributing their unique insights and covering a broader range of customer-centric use cases.

4. Continuous Learning and Upskilling

If automated testing tools and platforms are accessible to everyone, organizations could indirectly promote continuous learning. Employees from different departments and backgrounds get the opportunity to upskill, making them more versatile and valuable. Imagine a finance team member who gains proficiency in testing tools and enhances the quality of financial systems. Or a marketing professional learning automation testing and contributing to the development process. In a down economy, this not only boosts morale but also ensures that employees are continually adding value to the organization. 

5. Fostering a Culture of Collaboration

Democratizing automated testing also fosters a sense of collaboration. When different departments and teams are empowered to create and run tests, it leads to more inter-departmental collaboration. This breaks down silos within organizations, promoting a more cohesive and unified working environment. Moreover, having different teams working together allows them to build understanding and empathy for one another. This further encourages a culture of collaboration and innovation across the organization. 

6. Customer Satisfaction

At the end of the day, quality assurance is not just about finding and fixing bugs; it's about delivering a product that meets and exceeds customer expectations. When multiple teams and individuals are involved in the testing process, the chances of delivering a top-notch product increase. This invariably leads to higher customer satisfaction—a metric that is all the more prominent in a down economy. 

When a software company thoroughly tests its application before release so that it functions flawlessly on different platforms and devices, customers trust the company and recommend the product to others. Similarly, when an e-commerce platform rigorously tests its ordering and payment systems, customers feel confident in making purchases and are more likely to become repeat buyers. Testing also allows companies to identify and fix any potential issues before they become problems—preventing major customer complaints, costly delays, or faulty products. The result is an improved customer experience that boosts brand loyalty and ultimately leads to increased revenue.


While a down economy poses multiple challenges, it also offers an opportunity for organizations to re-evaluate and streamline their processes. Democratizing the ability to create automated tests helps companies not only save costs and improve efficiency but also ensure that they are delivering the best possible product to their customers. As we navigate these uncertain times, it's innovations and strategies like these that will determine which companies thrive and which ones falter.